You have the idea , I’ll help you build the story around it.

Hi, I’m Louise, I help people and brands turn ideas into stories that connect and strategies that convert.

Whether you’re a culture-led brand, or a creative multi-hyphenate; I bring clarity, storytelling, and strategy to help you move with purpose.

For Creatives → Explore Coaching

For Brands → Explore Strategy

FOR BRANDS & ORGANIsATIONS

Strategic Storytelling for Culture-Led Brands
I help ambitious, culture-driven brands find clarity, craft stories that connect, and build strategies that stick.

You already have the business structure, I help you shape it into a story that resonates.
From brand audits to full-scale strategy development, I partner with founders, creative teams, and cultural organizations to translate ideas into frameworks, narratives, and campaigns that move people and build meaning.

Because in a world saturated with noise, clarity and cultural context are your biggest differentiators.

My Approach:

  • My process blends:

    • Cultural Insight: grounding your brand in relevance and real context.

    • Narrative Strategy: defining how your story should sound, feel, and flow.

    • Creative Frameworks: turning ideas into executable roadmaps your team can activate immediately.

    Whether you’re a festival, a fashion brand, or a creative start-up, I help you bridge the gap between culture and commerce, with strategy that’s both community driven and scalable.

What I Offer:

1. Brand Strategy & Positioning

Define your identity, audience, and cultural role.

2. Messaging Architecture

Transform your brand story into clear, consistent language that connects across digital and physical platforms.

3. Creative & Campaign Strategy

You have the idea, I’ll help you build the story around it.

4. Workshop Facilitation

Bring your team together to unlock the narrative, shift perspectives, and strengthen storytelling from the inside out.

Let’s Build Your Brand Story

If you’re a founder, cultural organisation, or creative team ready to redefine how your brand shows up, let’s collaborate (click below to email me).

Book a Strategy Session

Explore Workshops

Testimonials:

  • I finally understood why I was stuck. Louise helped me own my multi-hyphenate identity instead of fighting it.” — Faustina, Womenswear Designer.

  • “This was the missing piece. I thought I needed to keep hustling, but it turns out I just needed clarity and structure.” — Mark, Photographer/Personal Trainer.

  • "Louise helped me and coached me to find the brand voice of my project, a media outlet focus on haitian culture. It was really interesting to discover how my brand can operate in different areas with a real tone of voice and strategy. I really appreciate how Louise was patient with me. It was an authentic experience” - Juliette, Marketer

  • I worked on a 5-part event series with Louise for Work Shop New Town. Each event was more successful than the last because Louise is reliable, dedicated, detail oriented, business savvy, and brings a wealth of knowledge from her international experience (GH, UK, USA). Her collaborative nature allows for much creativity and effective teamwork, as Louise is not afraid to take risks and empower others.” - Garret, Partnerships Manager

Meet The Founder, Coach

Hi I’m Louise, a Multi-Hyphenate Brand Strategist, Storyteller & Coach helping people and brands find clarity in the chaos.

My career sits at the intersection of culture, creativity, and comms.
From shaping community impact for cultural events, strategies for global brands, coaching multidisciplinary professionals, to facilitating brand positioning workshops; my work bridges storytelling and strategy.

Because when you align who you are, what you create, and how you show up, that’s your superpower.

You don’t need another productivity hack. You need a space to breathe, reflect, and connect.