FOR BRANDS & ORGANIsATIONS

Strategic Storytelling for Culture-Led Brands

I support ambitious, culturally rooted brands using my signature framework, The Phoenix Method™ is a clarity-first approach that helps you shed outdated narratives, define who you’re becoming, and build a story that resonates deeply with your audience.

You already have the vision, I help you shape it into a story that resonates.
From personal brand audits to end-to-end strategy development, I work with founders, creative teams, and cultural organisations to translate ideas into narratives, frameworks, and campaigns that feel authentic and commercially meaningful.

Because in a world full of noise, clarity and cultural context aren’t just differentiators, they're your superpower.

THE PHOENIX METHOD™ (MY APPROACH)

A four-part framework for clarity, alignment, and transformation:

1. The Spark — Clarity of Self & Vision

Identify what’s no longer serving you or your brand. Clarify your direction, identity, and the story you want to tell now.

2. The Shift — Rewriting the Narrative

Reframe your purpose, establish your voice, and shape a narrative that reflects who you’re becoming.

3. The Structure — Building the Framework

Translate your ideas into a clear, strategic roadmap. This is where insights become systems, messages, and strategic positioning.

4. The Story — Creative Execution

Turn your new narrative into campaigns, content, and experiences that resonate with communities and drive cultural impact.

Whether you’re a festival, fashion brand, creative start-up, or organisation, The Phoenix Method™ bridges the gap between culture and commerce, helping you rise with clarity, intention, and strategy.

WHAT I OFFER

1. Brand Strategy & Positioning (Phoenix Stages 1–3)

Define your identity, audience, and cultural role using the first stages of The Phoenix Method™.

2. Messaging Architecture (Phoenix Stage 2–4)

Transform your brand story into clear, cohesive language for all your platforms.

3. Creative & Campaign Strategy (Phoenix Stage 4)

You have the idea: I use the The Phoenix Method™ to help build the story around it.

4. Workshop Facilitation (All Phoenix Stages)

Live, guided sessions that help your team unlock narrative clarity and strengthen storytelling from the inside out.

Let’s Build Your Brand Story

If you’re a founder, cultural organisation, or creative team ready to redefine how your brand shows up, let’s collaborate (click below to email me).

→ Book a Strategy Session

→ Explore Workshops

Testimonials:

• “I finally understood why I was stuck. Louise helped me own my multi-hyphenate identity instead of fighting it.” — Faustina, Womenswear Designer.

• “This was the missing piece. I thought I needed to keep hustling, but it turns out I just needed clarity and structure.” — Mark, Photographer/Personal Trainer.

• "Louise helped me and coached me to find the brand voice of my project, a media outlet focus on haitian culture. It was really interesting to discover how my brand can operate in different areas with a real tone of voice and strategy. I really appreciate how Louise was patient with me. It was an authentic experience” - Juliette, Marketer

• “I worked on a 5-part event series with Louise for Work Shop New Town. Each event was more successful than the last because Louise is reliable, dedicated, detail oriented, business savvy, and brings a wealth of knowledge from her international experience (GH, UK, USA). Her collaborative nature allows for much creativity and effective teamwork, as Louise is not afraid to take risks and empower others.” - Garret, Partnerships Manager